Copyright © Lana Robinson
http://www.OnlineProfitsWork.comHave you ever been faced with the task of having
to write an email promotion to your list, and
then realized that you didn't know what to say or
how to say it?
Michael Rasmussen's new video course "Email
Promos Exposed" promises to solve that problem
for you by walking you through the actual process
of creating killer email promos step-by-step.
*************************************************
If you're in a hurry, just go ahead visit this
URL to get instant free access to these videos:
http://www.growamassivedownline.com/email-promos-exposed*************************************************
I decided to see if Michael's videos live up to
their promise by trying them out myself. Here's
what I found:
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Overall Quality
*************************************************
The first thing I noticed when I opened up the
first video was the stunning production quality.
He used Camtasia Studio for the production, which
is now the industry standard for creating
high-quality screen capture video products. The
audio is near studio quality, and the graphics
are very professional. These videos were made by
someone who KNOWS what he's doing. Well done!
I also liked how Michael divided the videos up by
section, and then again by sub-section. For
example, one video is all about the subject line,
and then there are different parts of that video
that each cover a certain area of crafting a
killer subject line.
Now let's move onto...
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THE ACTUAL VIDEOS
*************************************************
Here's a brief summary of each video. Obviously
it's impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.
*************************************************
If you're in a hurry, just go ahead visit this
URL to get instant free access to these videos:
http://www.growamassivedownline.com/email-promos-exposed*************************************************
VIDEO 1 - INTRODUCTION
This video served as an introduction to the whole
course. You get to see a picture of Michael in
his every day life, and he establishes his
credibility right up front by talking about some
of his massive successes online. He even provides
proof of credibility by displaying two checks in
the amount of $50,000 and $25,000 which prove
that, when it comes to the subject of making
money with email promos, he knows his stuff.
This is a good lesson for anyone to get. Whenever
you're teaching people how to do something, it's
good to establish your credibility up front, so
that there's no doubt about whether or not you're
qualified to talk about the subject. Most product
developers either skip or minimize this step.
VIDEO 2 - BEFORE YOU WRITE THE PROMO
This video talks about some things that no other
marketer has bothered to mention. You'll learn
things like:
* The mindset you need in order to write a killer
promo
* The different tools you need before you get
started
* How to keep your emails laser-focused
* How to create an outline that practically
writes the email for you.
This was a fantastic video, and did a good job of
kicking things off.
VIDEO 3 - THE SUBJECT LINE
I liked this video, because it talked about one
of MY biggest weaknesses when it comes to writing
email promos... the subject line. The subject
line is a confusing topic, because nobody's 100%
sure what the best tactics are.
Michael breaks it down, and reveals:
* The biggest secret for writing a subject line
that makes people insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some of
the mistakes that Michael mentioned in this
video, but now I know better.
VIDEO 4 - THE OPENING
This is where a lot of people slack off when
writing their emails. Michael talks about how
important it is to create an opening that is
conversational, and then reveals techniques and
examples on how to do that.
He also reveals:
* How to get people to keep reading your email
once they've opened it.
* How to make your opening interesting.
* Mistakes to avoid when creating your first few
paragraphs.
VIDEO 5 - THE BODY COPY
This is one of the "meatiest" portions of the
course, because it reveals techniques that are
not widely discussed on the forums, blogs, and in
most eBooks. He talks about the importance of
keeping your body copy tight and relevant, and
then reveals how you can do that. You'll also
learn:
* How to write powerful bullets that make people
curious and want to find out more.
* Simple formatting tricks for making your body
copy easy to read.
* The secret of "bucket brigade copy" and how to
use it in your email promos to force people to
keep reading.
VIDEO 6 - THE CALL TO ACTION
This is where a lot of people wimp out in their
email promos. They start out strong, but when it
comes time to ask the reader to click the link
and take action, they don't know what to say.
Michael talks about some of his favorite
techniques for making that happen, and also
reveals:
* The "magic question" to ask yourself that will
make your close much more powerful.
* The secret of the "unanswered question" and why
handling this is a surefire way to get people to
act right away.
* The structure of a powerful close.
* Mistakes people make when creating their close.
VIDEO 7 - CREATING AN EFFECTIVE P.S.
Some people say that the P.S. is one of the most
important parts of the email, because it is often
the one thing that gets people to click the link
at the end. In this video, Michael talks about:
* Why you should including a P.S. at the end of
your email.
* The 4 different kinds of P.S.'s you can use
(this section was a real eye-opener for me).
VIDEO 8 - COMMON MISTAKES PEOPLE MAKE
I loved this video, because it showed me some
mistakes that I was making that I wasn't even
aware of. Unless you're a seasoned pro, you're
probably guilty of some of the things that
Michael talks about in this video as well, and
that's why it's so valuable. I've shaved years
off my learning curve, because now I can avoid
some of the costly mistakes that I was bound to
make in the learning process.
VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS
This video alone is going to make me a lot of
money. Why? Because I used to only send out one
email promo for each affiliate promotion I was
doing. Michael showed me in this video how
important it is to send a follow-up promotion,
and he showed me exactly how to do it. He covered
things like:
* The psychology of follow-up email promo's.
* The 2 main types of follow-up promos that make
the most money.
* How to overcome readers' objections in your
follow up emails.
* The 2 most common mistakes people make when
writing follow-ups and how to avoid them.
VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS
Every marketing guru out there says that the REAL
money is on the back end. I'd have to agree with
them, but the problem is... most people have no
idea how to set up a back end system that makes
money. This video will teach you how to set up an
automated back end that's loaded with killer
promos that make you lots of cash on autopilot.
He reveals things like:
* The big difference between regular and back end
email promos.
* How to prepare a back end promotion sequence.
* Common mistakes people make when creating back
end email promos.
VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS
This could be the most important video of the
entire package for a lot of people, because most
people email their list to promote other people's
products as an affiliate. Let's face it, if you
only have 3 products, can you really afford to
only email your list 3 times a year? They'll get
bored hearing about the same old products over
and over again. This video sheds some light on
how to create killer affiliate promos. Michael
reveals things like:
* The two main types of affiliate promos.
* What makes affiliate promos different than
regular promos (and why ignoring this huge secret
could cost you big money).
* Michael's favorite tactics for creating
affiliate promos that no one else is doing.
* 3 different ways to add scarcity to your
affiliate promos (this is the most important
section of the video, so make sure you watch it
over and over again).
*************************************************
CONCLUSION
*************************************************
As you can see, Email Promos Exposed really packs
a lot of punch! Most of the courses out there
offer only watered down, weak content. Not this
one! These videos are going on my "A-list" for a
long time.
I've already watched them twice, and plan on
reviewing them every couple months to make sure
that I have the principals, techniques and
tactics burned into my mind.
If email marketing is an important part of your
business (and in my opinion, it's the most
important part of ANY online business), then you
owe it to yourself to check out Michael's
exciting new videos, Email Promos Exposed.
Here's the URL where you can get instant free access
to the videos right now.
http://www.growamassivedownline.com/email-promos-exposed About the Author:-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.OnlineProfitsWork.com-----------------------------------------------------------------
Labels: email campaigns, email marketing, email promos, email promotions, michael rasmussen
Recommended:
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Copyright © Lana Robinson
http://www.OnlineProfitsWork.comHaving an opt-in email list is one of the most powerful ways to bring people to your website over and over again. Entice people to enter their information in the opt-in form by offering something of value for free. For example, you could offer to send them your monthly specials, a free eBook about something related to the information on your website, a free report about your products or services, etc. You get the idea. Once somone has signed up on your opt-in list, you can send them articles, special offers, tips and offers while at the same time reminding them to visit your website.
To see how this works, you can sign up for my free Home Based Business Training newsletter on this page.
If you really don't want to go through all the trouble of finding an autoreponder company to use, designing a website, figuring out how to add your opt-in subscriber box, and writing your own messages to send to your subscribers, simply sign up for your own
Plug-In-Profit-Site right now. You'll not only get a state of the art website setup for free and a pre-written 400-day ezine "in-a-box", but you'll also have 6 streams of income working for you on one single site alone!
Click Here to Get Your Own Plug-In-Profit site today.
If you would rather setup your own ezine, you can choose to write it all by yourself. You can re-publish some of the many free articles available on the Internet, or write your own. This takes some careful thought and planning, because you don't want to contact your subscribers too often and you don't want them to forget about you either! To have your own effective ezine (messages that are sent to your subscribers), you need to have an autoresponder. Can you imagine your list growing to 200 people overnight and sending out emails to each of them manually? Yikes. But, if you don't have an autoresponder to send emails for you, then that's exactly what will happen. You'll spend all of your time sending emails to prospects manually and you won't have time to enjoy the rewards of your growing business!
So, exactly what is an autoresponder? It is simply a tool that is used to send emails to your subscriber list on your behalf. You write the follow-up emails that are sent to the subscriber in the back-office of your autoresponder account. You can also create the opt-in form to use when your subscriber wants to leave their information. When a prospect enters their information in your opt-in box, your autoresponder sends email #1 to them for you. The only manual entry made is you writing each follow-up message. Then, after so many days (you decide), your prospect will get email #2 from you... automatically. Then, after so many days your prospect will get email #3 from you. And so on. You can also send messages to all of your subscribers at one time. That's called a "broadcast message". These types of messages are used to announce sales, special offers, new products, new services, etc. I've known people that use autoresponders to keep up with communications for all sorts of things, such as churches, non-profits, home based business owners, team leader announcements, conference call schedules, school projects, etc.
There are many autoreponders available to choose from. I personally have used
Aweber and
GetResponse with great success. Both offer a free trial so you can test drive their service to see if it's right for your business and your budget.
After you've set up your autoresponder, all you need to do is get some subscribers to your list! One totally free way to do this is to search Google for some ezine directories and submit your website/ezine in those directories. You would also use a software package like Ezine Announcer to do all of this for you automatically.
Another way to get targeted traffic to your website is to use traffic exchanges. Most are free to join. You just set up an account and add your website to the exchange and start surfing for credits. The more credits you have, the more often your site displays for others that are also surfing. To find the most active and responsive traffic exchange sites, visit
TrafficHoopla. Sign up for the top 5 and start surfing! This list is updated every Tuesday so you will want to make sure that you're using the most active traffic exhange each and every week.
You can always write articles and submit them to article directories. When you write articles, make sure that you put your name and website information in the resource box at the bottom. If you don't do this, then your website won't get you any traffic because the reader won't know where to go to next. Your prospect has to know where to go find out more about what you wrote your article about. If you don't have a website and simply don't want one [I would want to ask WHY here], simply put your name and phone number in the resource box.
Again, if you really don't want to go through all the trouble of finding an autoreponder company to use, designing a website, figuring out how to add your opt-in subscriber box, and writing your own messages to send to your subscribers, simply sign up for your own Plug-In-Profit-Site right now. You'll not only get a state of the art website setup for free and a pre-written 400-day ezine "in-a-box", but you'll also have 6 streams of income working for you on one single site alone!
Click Here to Get Your Own Plug-In-Profit site today.
About the Author:-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.OnlineProfitsWork.com-----------------------------------------------------------------
Labels: article marketing, autoresponders, aweber, email campaigns, email marketing, getresponse, traffic exchanges, website traffic
Recommended:
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