How To Use An AutoResponderCopyright © Lana Robinson
http://www.OnlineProfitsWork.comAn AutoResponder is an essential tool to build
any business online. The reason you go into
business is to find and keep your customers.
An autoresponder will make this job so much
easier for you so you can work on marketing
your business to people that have already
contacted you about your business.
A good quality Autoresponder will free up
your time so that you can concentrate on
finding new prospects and letting the
autoreponder do the follow-up for you
while you sleep.
There is a bit of confusion around the online
community surrounding autoresponders. Some people
think they are a piece of software for loading
email addresses into so you can then blast thousands
upon thousands of people your message and promote
your business. Yuck!
Nothing could be further from the truth!
What they were designed for is to allow you to collect
the details of visitors to your web page. The way
you do this is by offering a gift in exchange for
the person's name and email address. You can actually
collect a large number of details but on the first
visit you would not want to try to collect their
home address because you may not have much luck
doing that!
When the visitor completes this form they are
giving you consent to send them information
about your business and to deliver the gift that
you offered. An autoresponder is a tool that you
can have up to several hundred pre-written messages
stored to be delivered at pre-determined intervals.
This is a great way to build a relationship with
your future customers.
When someone opts into your list, usually they will
receive a message immediately, then several more a day
or two apart and gradually the messages will get further
apart up until they are around 1 week between mailings.
You will then be able to follow up with broadcast messages
every time you have a special offer for your list or some
content to pass on. The sole purpose is to create and
maintain interest in your prospect. Your list is your
customer base just like in an offline business.
Lets look at some other ways autoresponders can be used.
1. Training- When a customer buys your product or joins
your team you should be collecting their details. You
will provide them instructions to use the product or
train them to build their team if they have joined
your business.
2. Recruiting Affiliates- If you sell a product you
will find that your best affiliates will be a happy
customer. After you collect the details of your customers
you should be reminding them that you have an affiliate
program and that they can make some extra money referring
people to your website.
3. Delivering The Product- You can use the autoresponder
to deliver the digital product. You can add attachments
to the messages like any other email or simply send them
a link to the download page. Directly after the payment
page you will ask the customer to enter their details
so they can get the product delivered and be kept up to
date with software upgrades or whatever is applicable
to your product.
4. Reduce Refunds/Returns- After collecting your new
customers details you would send them at least one
unadvertised bonus. This would not be mentioned in
the sales page and means you would be 'over-delivering'
on your product. Another method I have seen is offering
extra bonus products at say 15 or 30 days after the
sale. The autoresponder can handle this easily and
your refund rate should plummet if you can create
extra value in these bonus offers.
5. Promote Back End Products- It is a lot easier
to make a sale to someone who has brought from
you before. You have their trust and as long as
you recommend good products that make their life
easier or help them build their business this
be the easiest way to maintain your income.
There are many more including collecting
testimonials, checking up on your customers,
surveying your customers and more. I am sure
you would have just got your own idea after
reading this article and are ready to get your
own business on auto pilot by using an
autoresponder.
About the Author:-----------------------------------------------------------------
Lana Robinson is a successful home based business owner and Internet marketer working with top leaders in the home based business and Internet marketing industry. For more information on starting a home based business visit:
http://www.OnlineProfitsWork.comor
Click here to get a top value, quality autoresponder for your business today.
-----------------------------------------------------------------
Labels: autoresponders, best value autoreponder
Recommended:
Plug-In Profit Site - Complete Money Making Site Setup FREE!
Copyright © Lana Robinson
http://www.OnlineProfitsWork.comHaving an opt-in email list is one of the most powerful ways to bring people to your website over and over again. Entice people to enter their information in the opt-in form by offering something of value for free. For example, you could offer to send them your monthly specials, a free eBook about something related to the information on your website, a free report about your products or services, etc. You get the idea. Once somone has signed up on your opt-in list, you can send them articles, special offers, tips and offers while at the same time reminding them to visit your website.
To see how this works, you can sign up for my free Home Based Business Training newsletter on this page.
If you really don't want to go through all the trouble of finding an autoreponder company to use, designing a website, figuring out how to add your opt-in subscriber box, and writing your own messages to send to your subscribers, simply sign up for your own
Plug-In-Profit-Site right now. You'll not only get a state of the art website setup for free and a pre-written 400-day ezine "in-a-box", but you'll also have 6 streams of income working for you on one single site alone!
Click Here to Get Your Own Plug-In-Profit site today.
If you would rather setup your own ezine, you can choose to write it all by yourself. You can re-publish some of the many free articles available on the Internet, or write your own. This takes some careful thought and planning, because you don't want to contact your subscribers too often and you don't want them to forget about you either! To have your own effective ezine (messages that are sent to your subscribers), you need to have an autoresponder. Can you imagine your list growing to 200 people overnight and sending out emails to each of them manually? Yikes. But, if you don't have an autoresponder to send emails for you, then that's exactly what will happen. You'll spend all of your time sending emails to prospects manually and you won't have time to enjoy the rewards of your growing business!
So, exactly what is an autoresponder? It is simply a tool that is used to send emails to your subscriber list on your behalf. You write the follow-up emails that are sent to the subscriber in the back-office of your autoresponder account. You can also create the opt-in form to use when your subscriber wants to leave their information. When a prospect enters their information in your opt-in box, your autoresponder sends email #1 to them for you. The only manual entry made is you writing each follow-up message. Then, after so many days (you decide), your prospect will get email #2 from you... automatically. Then, after so many days your prospect will get email #3 from you. And so on. You can also send messages to all of your subscribers at one time. That's called a "broadcast message". These types of messages are used to announce sales, special offers, new products, new services, etc. I've known people that use autoresponders to keep up with communications for all sorts of things, such as churches, non-profits, home based business owners, team leader announcements, conference call schedules, school projects, etc.
There are many autoreponders available to choose from. I personally have used
Aweber and
GetResponse with great success. Both offer a free trial so you can test drive their service to see if it's right for your business and your budget.
After you've set up your autoresponder, all you need to do is get some subscribers to your list! One totally free way to do this is to search Google for some ezine directories and submit your website/ezine in those directories. You would also use a software package like Ezine Announcer to do all of this for you automatically.
Another way to get targeted traffic to your website is to use traffic exchanges. Most are free to join. You just set up an account and add your website to the exchange and start surfing for credits. The more credits you have, the more often your site displays for others that are also surfing. To find the most active and responsive traffic exchange sites, visit
TrafficHoopla. Sign up for the top 5 and start surfing! This list is updated every Tuesday so you will want to make sure that you're using the most active traffic exhange each and every week.
You can always write articles and submit them to article directories. When you write articles, make sure that you put your name and website information in the resource box at the bottom. If you don't do this, then your website won't get you any traffic because the reader won't know where to go to next. Your prospect has to know where to go find out more about what you wrote your article about. If you don't have a website and simply don't want one [I would want to ask WHY here], simply put your name and phone number in the resource box.
Again, if you really don't want to go through all the trouble of finding an autoreponder company to use, designing a website, figuring out how to add your opt-in subscriber box, and writing your own messages to send to your subscribers, simply sign up for your own Plug-In-Profit-Site right now. You'll not only get a state of the art website setup for free and a pre-written 400-day ezine "in-a-box", but you'll also have 6 streams of income working for you on one single site alone!
Click Here to Get Your Own Plug-In-Profit site today.
About the Author:-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.OnlineProfitsWork.com-----------------------------------------------------------------
Labels: article marketing, autoresponders, aweber, email campaigns, email marketing, getresponse, traffic exchanges, website traffic
Recommended:
Plug-In Profit Site - Complete Money Making Site Setup FREE!
Psst!...Have you Heard the Buzz?
